"not to be confused with Ringle"
quote]
Just to play devils advocate: I'm personally fed up with with searching for, say, Pace, and getting: 'Lovely Halfords Apollo bike - not to be confused with Pace, Yeti, Intense etc...' just to grab the keyword searches. No offence but that's a cheap trick and would not tempt me into buying your whatever-it-is when i specifically searched for Ringle. In fact it down right puts me off - even if you're selling what I actually want!
I'm sure your gear is good, so why not trust in the fact that anyone searching for retro gear already knows exactly what they want? Or just describe the characteristics of the gear itself?