Where do people buy brake and gear inner and outer cables from

as a shop owner, i stock a brand called "Halt" for my general workshop stuff, stainless steel inners, good quality outers, it's one of my suppliers own brand, sometimes i sell straight from out those boxes. for selling packaged stuff to customers i sell a brand called Elvedes, £8 for inner and outer gear cable including the end caps etc, there's enough outer that i can sell that with one more inner and the customer can do basically front and rear on a bike, same with brake cable.

i then stock a few specifics from shimano and campagnolo.

the reason i don't stock lots of genuine shimano is because to get a stainless cable from shimano is a lot more expensive but no real benefit, shimano is £7 at rrp, from Halt i do them for £3, and the elvedes is £8 for stainless with outer.
 
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