Stella Artois had one of the best marketing slogans for years. It's an example I use daily when explaining the difference between price and value. Thank you Stella.
I remember about 10+ years ago you could go on the Stella website and check out live webcams from bars around the world. They had a "buy someone a Stella" link where if you saw someone you liked you could click on the link and the bartender would get notified to pour whoever a pint, done through PayPal.