Stella Artois Marketing?

highlandsflyer

Retro Wizard
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The wife found a Stella Artois glass new, boxed on our doorstep today. Is this a marketing strategy, to encourage people to drink Stella? Odd.
 
Stella Artois had one of the best marketing slogans for years. It's an example I use daily when explaining the difference between price and value. Thank you Stella.

Reassuringly expensive.
 
I've come home with a few from the pub but never boxed.

Usually you get a challis at Christmas in a multi pack.
 
I remember about 10+ years ago you could go on the Stella website and check out live webcams from bars around the world. They had a "buy someone a Stella" link where if you saw someone you liked you could click on the link and the bartender would get notified to pour whoever a pint, done through PayPal.
 
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