Ni number required for an online retail purchase?

ishaw

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This is bike related. I was looking to buy some spare parts for a bike direct from manufacturer site.

The checkout process asks for my NI number which is a required field so can't checkout without it.

Why would a retailer be asking for this?

I get the HMRC rules on platforms like eBay and vinted etc to check on traders Vs personal thresholds and the like, but to make a simple purchase seems a little over the top?

Anyone know why this is being asked for?

For the record it's for some suspension bolts.
 
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