Print one out and see how it looks and black, white and silver rims.
Then find a place that can print a few sheets of waterproof vinyl labels out.
For me it looks nice for a crafted art website, for retro/vintage roadies.
But for anything modern it'll look out of place and not catch the eye.
I would say keep the background either clear or white for your decals.
Use that for now to get the site up, but then spend some time with different logos. That'll be your 'sticker'.