To tell you the truth, after 3 decades of dealing with all sorts of cyclists, most tt riders move swiftly on when a new benefit is seen in a new frame design or component.
The old model is now almost worthless.
This effect is right across the cycle market, but the opposite is the steel tourer, who loves their bike and replaces it rarely, often because it's actually broken.
Plenty in between too obvs.
This relates to the original post.
The wind resistance clearly isn't a lie, but is irrelevant to the bulk of the consumers its targeted at, and so there's a commercial dishonesty at work that the OP finds distasteful - and they are not alone.
@benjabbi gets the vibe too.
Shall we introduce the triathlete while we're about it