$36,000 Road Bike - Operators are standing by for your order

SF Klein

Senior Retro Guru
I have to say that the bike looks SUPER clean without any visible cables. The whole frameset is a one piece design (frame/seatpost). It's designers/builders make F1 cars so this seems pretty normal for them I suppose.

The wheels and hubs also look very trick and look to be one piece. 8) Unfortunately there's no weight figure given but with all this carbon and such few pieces, it has to be super light although you can UPGRADE the bike with carbon fiber rotors as well :shock:

http://www.bikerumor.com/2009/12/08/fac ... more-12379

The Beru f1Systems Factor001 road bike is finally ready for retail. Of course, not too many LBS’ (Local Bike Shops) are going to carry a $36,000 bicycle, so you’ll have to contact Harrods to order one (it’s not on their website yet).

Beru f1Systems says the design for the Factor001 was finalized in November after several years in development. Over that period, the bike took on several different tube shapes (top tube went from square to a slimmer ovoid shape), and they incorporated a custom Shimano Di2 set up (carbon fiber battery cage! Solid state switches replace shifters!) and the brakes now start with standard steel rotors. Originally (prototype shown after the break), the brake rotors were full carbon, both spider and contact area, and that’s still an upgrade option. Beru says they’re the ultimate brakes for dry weather, but for any wet conditions, you’d want to put the steel rotors back on.

The Factor001 starts at $36,000 USD and includes a full custom fitting session before your bike is even made. Using the Serotta Cycling Institute fit system, they’ll analyze your physiology, fitness and technique, then build the bike to suit you. The electronics built into the bike (details in this post) relay information to you to optimize your training, and Beru customizes those to deliver the right information based on your needs.

Order now and you can expect shipment in February 2010. If you want to fully customize the electronics…and why wouldn’t you?…it’ll push delivery back to April.
 

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They analyse each customer before optimising the bike?

What would this guy's bike look like I wonder?



fat1.jpg


I'd love to see the looks on the faces of the "optimisers" if he walked into the lab ... Maybe they'd come up with something more like this...

cannondale-factory-28-s.jpg
 
That guy looks like my neighbor. This IS the U.S. after all. I think he should approach McDonald's about a sponsorship deal. :P
 
For me, I have a mental threshold that classifies bikes that are in the $10K-$15K range as "super bikes" - pretty much unattainable because I'd never spend that kind of money on one. Beyond $15K, I guess I'd call them "hyper bikes". :shock:

I dunno but $20K more expensive than my everyday "super bike" classification seems a LOT more expensive even when converted from USD to British Pounds. Perhaps the economy has already recovered a lot more in the UK vs. here. :wink: :?:
 
I think CRC has a bike at £12000 for sale on their web site .

Add a few really expensive bits like wheels and the electronic shifting and you wont be far off the $36000 .
 
Then again, if PoshBikes gets a hold of it, it could approach 6 figures and find a home somewhere in Dubai :P
 
The rich mans Halfords 'Harrods ' The place to go for alll your cycling needs :lol:
 
Didn't think you could use discs in UCI sanctioned road events. Counts me out then :lol:
 
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