It's not just Shimano though - most Japanese companies come up with weird names. It's because in Japan there is a trend for naming items with western words because they like the look and sound of the word, even though it's essentially meaningless.
There is/was a range of nice retro 70's style motorcycle jackets available in Japan. Nice leather, distressed look, Grand Prix stripes on the sleeves etc, all negated by the logo splashed across the back which read "Expeditionary Crusts".
You can't teach genius like that.
There is/was a range of nice retro 70's style motorcycle jackets available in Japan. Nice leather, distressed look, Grand Prix stripes on the sleeves etc, all negated by the logo splashed across the back which read "Expeditionary Crusts".
You can't teach genius like that.