Have to agree with Beast of the East and Stumpjumper, and throw in Homegrown. With the Homegrown, Schwinn single handidly made the tomato the coolest logo in cycling. The tomato for crying out loud! (Ever just looked at a tomato? Goofiest looking thing in the fridge, I swear. Try it, stare at your tomato for a while and you'll see what I mean. It helps if you're drinking)
You also have to give it up for the Off Road Toad 'Team Toad'. I mean come on! 'Team Toad'! What's not to love about that one? Moots 'Rigormootis' was a great name for a hardtail.
Honorable mention to Brew 180 Proof and
Nevil Devil. Good play on words...What would you name your frames if your last name was Brew or your first name was Nevil?
Rascal is still in my bed, so I'd have to stick that one on the list, and Jay DeJesus will drive over to my house and shoot my dog unless I put Eastern Woods Research on the list too...