I suppose it counts as local if you're part of Seattle's weird isolationist technology worker culture. But for anyone in the UK it's just that huge international corporation wot runs everyone else out of business, dodges tax, and only bothers to employ people because they've not found a suitable robotic replacement yet. They can take their "mechanical turk" and put it up their bums.
I must say I don't like the state of bike shops today. It's like they're trying to be car dealers, all neat rows of carbon whatevers on sale for £expensive, and a kid behind the counter who looks at you like you're from planet mars when you ask about getting wheels built.
Can we have a cluttered shop full of boxes of junk, please? I want a friendly grandad type bloke behind the counter who knows everything. I'll gladly pay a price premium over the internet if it keeps that guy around.