Goodbye Campagnolo?

SimonJC

Devout Dirtbag
Am I alone in thinking that the greatest name in the history of cycling, Campagnolo, will cease to exist in the coming years? :(

In recent weeks, we have seen the introduction of 12 speed Record, and two things stand out for me. Firstly, I don't know anyone who has requested this, saying that 11 speed is too few gears. And secondly, in my opinion, it is the most hideous groupset I have ever seen. When I saw the rear mech, I assumed it was a pre-production prototype. but no - it really is the mech you can actually buy!
Is it just me but selling top end components made of plastic rather than carbon fibre that look very cheap is a bit of commercial suicide?

I remember my first 'serious' road bike groupset I got was 8-speed Record which was just superb, in a word. The quality was very obvious. I still have a pair of silver Campagnolo Shamal wheels from 1995 that are as good today as when I took them out of the shop after purchase.
Compare that to my girlfriend's road race bike, with 10 speed Record, that feels just flimsy. After a number of years persevering with a gearshift that cannot be trusted so that the gear shifts under load seemingly randomly, we have finally given up and gone to Shimano. The internals are made of plastic, apparently, and are designed to wear out after a number of years; nothing like the proper metal parts that were in my 1990-era Ergopower levers. This compares to the 7400-series Dura-Ace levers on my winter bike, that are still going strong and feel as accurate now as they did when they were new, 20-odd years ago.

Given the current boom in cycling, you would think a company such as Campagnolo would be thriving; yet no one seems to use it. People I speak to say it is too expensive; a local professional, who rode for a team that used Campagnolo, says that the Super Record EPS is rubbish, basically. And countless mechanics say it is a nightmare to set up. In fact, Shimano is embarrassingly superior.

OK, so maybe Campagnolo is aiming at the top end of the market? If so, you would expect to see Super Record to be the default choice on bikes costing £8k+. But what do we see? Shimano Dura-Ace DI2 and SRAM Etap.

A very sad state of affairs. Comments?
 
They appear to be turning good money from the fulcrum wheel business, but they're becoming increasingly irrelevant.

Next bike might well be ultegra di2....
 
Re:

Probably a bit of a UK view, I thought fiat were down the pan based on UK presence but rest of Europe’s a different story
 
SimonJC":1281g6e4 said:
Is it just me but selling top end components made of plastic rather than carbon fibre that look very cheap is a bit of commercial suicide?
It is all made of CF, just cos you don't recognise it as it's not covered in cosmetic weave isn't their problem.

SimonJC":1281g6e4 said:
Comments?
They've been shafted in the OE market as SRAM and Shimano can (mostly) offer almost a complete build kit to the manufacturer, and they can offer the full range of groupsets from absolute bottom of the range, all the way through to 8 grand super bikes. Campag don't, so they don't get a look in on OE. So people simply don't buy it, unless they are DIY building.
 
mattr":2lmis13m said:
SimonJC":2lmis13m said:
Is it just me but selling top end components made of plastic rather than carbon fibre that look very cheap is a bit of commercial suicide?
It is all made of CF, just cos you don't recognise it as it's not covered in cosmetic weave isn't their problem.

Apparently it is made of something they call 'technoplastic'. To be honest I am not sure what this material is; it is possible it is 'better' than carbon fibre but from a marketing point of view it is a pretty disastrous decision to do this. If this technoplastc really is better than carbon, they need to tell people this - which they clearly haven't.
It reminds me a bit of the Ferrari 308 body panels; they were originally made in fibreglass, which was technically better than steel but disastrous from a marketing point of view as Ferrari customers didn't want to have fibreglass on their cars. It didn't take long for Ferrari to change to steel.
Funnily enough the fibreglass cars are very rare today and so very sought after!
 
mattr":kqsjnu5y said:
SimonJC":kqsjnu5y said:
Comments?
They've been shafted in the OE market as SRAM and Shimano can (mostly) offer almost a complete build kit to the manufacturer, and they can offer the full range of groupsets from absolute bottom of the range, all the way through to 8 grand super bikes. Campag don't, so they don't get a look in on OE. So people simply don't buy it, unless they are DIY building.

Which leads to another problem with the way Campagnolo has been run as a company. In the 1990s they used to offer groupsets that were very keenly priced and more than a match for Shimano; I used to have Campag Stratos and Mirage in various forms in the 1990s. I recall it was equal to anything from Shimano at the time. My first really good road bike was an aluminium Shogun with Campagnolo Stratos which cost me £500 in 1995 and I recall was lighter and worked better than anything with an equivalent Shimano groupset on it for the same money. It also looked really nice, with that unmistakable 'Campag' look.

There is nothing wrong with offering cheaper products while offering top end gear, if you are a company with major heritage. Countless other companies do this.
 
I generally feel the same - I have two bikes with 90s Campag - Chorus and Record. It is really solid and the shifters can be rebuilt easily (I've now done it a couple of times), unlike Shimano. I never ever have to adjust the indexing, even on a winter bike.

The modern stuff looks like is was designed by the Power Rangers.
 
deliberately making the cheaper kit wildly inferior (see powertorque, powershift) hasn't helped, though at least they seem to have admitted defeat on powertorque now
the cassettes are too expensive. A centaur cassette costs 2x a 105 one
the chainsets are no longer aesthetic
EPS is just obscenely priced.

another thing that hasn't helped is the toxically awful shimano sora thumb buttons, i'm pretty sure shimano did them just to poison new riders minds against thumb buttons
 
Back
Top