Retro is in, and cycling appears to be on the upswing so Chris isn't doing anything too outrageous.
We're all a part of it, new Minis, new Beetles, classic rock, new Folk bands like Mumford & Sons, The Lumineers, Black Keys, and Jack White's band of the month club.
Some of it is good, the new musclecars are astonishing, I can't fault the music, the Mini's are a bit like the German standup comedy scene, but they're still managing to sell plenty of them to soccer mom's who no longer need their minivans.
The $5000 one is taking the piss (but so are the. $250, 'special' albums bands release alongside their $20 releases), but $2500 is pretty much the going rate for a bespoke steel hardtail from a respected builder.
I like the concept of Kickstarter, the consumer protection side is pretty weak, but Chris' name is an established, valuable, brand, and he risks quite a bit if he doesn't come through, even if he gathers up a couple of hundred grand it's not like he can skip to the islands and retire on the proceeds.
The bike industry could use some new "middle" actors, there are plenty of 'one frame a week' custom builders and a full slate of corporate giants. All the good stuff in the beginning came out of the medium sized companies, Rocky, Kona, Ritchey, etc. Whether he succeeds or fails, I think this is a good idea.
Cheers, Ted