Same here. They only show dopeheads in lycra on telly here. They'll probably dedicate a full 20 seconds in the evening news on it though, but only because there has been a fatal incident.
There's several dedicated motorsports channels here. The one called SPEED TV shows the race from flag to flag for the most part every year. They broke away yesterday afternoon to show some NASCRAP qualifying. The Twitter feed was full of expletives for the duration of the break.