What Happened to Campagnolo?

Suntour started supplying low to midrange bicycle components for OE.

Campagnolo are aiming at the very upper echelons.

They are at risk of becoming niche, rather than ubiquitous.
If they are struggling, they will be bought by a big player with the risk of being badge-engineered onto a HappyHorse groupset and the factory sold off for housing.
 
Personally, I see no interest in SRAM nor Shimano (while well capable) to wipe out Campagnolo from the face of the planet.

There are patents running out, there is still on the very face of it a pitiful but niche component manufacture company highly competent with innovation and a following to learn from. The competition would be potentially very dumb and short sighted to enclose a total market for themselves when financially they actually do not need to buy out a "straggler" with hope but could not dominate like before.
 
I have always had a liking for Sun tour . Their components from the 1970s until 1995 about were good as the two main players and in some cases better. I fear Campagnolo is heading the same way.
Didn't the WordPerfect team of the late 80s early 90s use SunTour? Van Hooydonck may have won a Flanders with it, but I'm open to correction.
 
Back
Top