What sort of housing/cable are you running.
Some of them are utterly crap. I got some clarks inners from CRC a few years ago. Enough stretch in them that when the pad hits the rim (about 1/4 lever travel) i can then proceed to squeeze the lever to the bar. And its ALL cable stretch. (Swapping to shimano inners got me down to about a 1/10th lever travel in squish)
Some of them are utterly crap. I got some clarks inners from CRC a few years ago. Enough stretch in them that when the pad hits the rim (about 1/4 lever travel) i can then proceed to squeeze the lever to the bar. And its ALL cable stretch. (Swapping to shimano inners got me down to about a 1/10th lever travel in squish)