I read on different forums about pros and cons of those, and the consensus was that yes, they do reduce friction, but they do increase cable wear in the roller area due to the smallish diameter of the roller putting more strain on the cable than the classic noodle (also they're heavier). They probably work fine if you don't mind changing your cables more often. The consensus was that the advantages aren't really enough to justify the roller system over the V-brake noodle but they work well enough that you could go safely either way. I would say why not give them a try... maybe you'll like them.