Cloverleaf
Retro Guru
- Feedback
- View
And the problem is that people who do have a use for those things then get lumped into the posing category by those who have animosity towards anyone enjoying life differently to them. An example is that my dad has an Evoque. Most people see it as too fancy, show off and completely useless. However for him it's easy to get in and out of, has a heated steering wheel which makes dog walks in winter much easier with Raynaud's, and has a very good 4WD system which with winter tyres allows him to get down tracks to collect peats, and actually get in and out of the rural village in winter when everyone else seems to get stuck. It's small (compared to bigger, 'proper' off roaders), it does 45mpg and it's comfortable. And it doesn't spend its life in shopping centre carparks. But if he does visit the city then he's lumped in with all the ones bought for image. Similarly I have a Santa Cruz Megatower. The Hipster's bike of choice for a smooth trail centre near you, and by riding one I get lumped into that demographic. Except I have it because it allows me to ride descents as though I'm on a DH bike and still get to the top easily.
The problem with marketing is that it's based in making people feel inferior for having the 'lesser' or 'smaller' option, even if it is more suited. Got an Evoque? Well, it's because you couldn't afford the FFRR. Got a Santa Cruz Tallboy? It's because you couldn't afford the Megatower. And so people finance things they can't afford and which are too much for them, all to appear (at least in their head) better to people who they really shouldn't care about the opinion of.
