This isnt a real surprise to me to be honest, it made sense really.
Distribution rights for the brand were purchased by Advanced Sports Inc in 1998. ASI continues to market and distribute Fuji Bicycles, Breezer Bikes, Kestrel Bicycles and SE Bikes.
Im not a great fan of Evans cycles TBH, they maybe ok as a mail order specialist, but as a retailer, they are a large chain that lack a lot, especially with the uneducated kids they seem to employ for there shop floors of late.
With them being the uk retailer for fuji, it stood to reason that Breezer would be next on there list...!!!
At least the brand has some representation here in the u.k at last, lets hope Evans as a retailer do the job properly, and keep actual stock on shop floors, if there bristol based store is anything to go by, i will hold my breath.
from the point of view of ASI, i suppose its a numbers game, lets hope that its promoted properly and given the sales push it needs and not an after thought that leads to stock sticking, and then being discounted and the brand de-valued.
As a Fan, i wanna see them on the trails, especially as they seem to have got the price of the new 29er lightning pro spot on, for the uk market.
i just hope there is a way for this brand to be displayed in the independant stores too, and not just the impersonal giant we call Evans.