Yea I totally agree with you ,, 
But when I first started using them I was in two minds as the price is ...well.... lets just say .. er.. not cheap...  :shock:  :shock: , 
Also I looked at it as ,, well they are your blo&dy brakes,,, the thing that stops you slamming / dropping off that wall ,rock, tree, car etc (delete as appropriate  

 ) 
but honestly they are really worth it , I have use the majority of other makers pads on the market and I think even on a £ to value ratio , they are deff 10/10 as they will outlast at least two sets of inferior pads  :shock:  how , why I dont know ? some magic compound perhaps ?  
I have never used any other pads , that performs so well in the wet and the dry , and especially the northumberlamd , and scottish dirt and grit which is hard on all components.. 
 
 
Highly highly recommended here 

 ... 
And you get some a nice sticker with them too  

 ,, but only one mind 
 
   
   
  