where you now have the bike's name, put the following
Code:
[color=red]your_title[/color]
I used red here, but you can choose between darkred, red, orange, brown, yellow, green, olive, cyan, blue, dark blue, violet, white or black.
You can also use specific RGB values, but that's a bit more complicated.
Just to make sure, the bit I put above goes in between the URL tags.
Personally, I stick with the default look. That way people know it's a link.