Orange Bikes to go in to administration!

[Dr Dremel]

I managed to do a tour on a Stage 6 this summer (bike of a friend). And though it was a bit too small for me (size M) it was a brillant ride on a hugely capable bike. After that I was convinced my next modern bike would be an Orange Stage Evo to replace my SC Superlight. Just the right mixture between oldschool single pivot design and modern geometry. So all fingers crossed for them to pull through!

 

[madjh]

My fingers are crossed..x


8 minutes of quality video....

Introducing the Phase AD3

An adaptive mountain bike that's designed for the mountains, developed by Orange's Strange Division

www.orangebikes.com

You can rent something similar ... Name of the bicycle Ascendu. Not the best idea to rescue the company

 

[brocklanders023]

Did you watch the video?

 

[markoc]

As a self confessed Orange fanboy I'm quite sad at the news, but hopeful that something can remain. I do wonder if the excess expenditure of running all the pro teams has taken a hit on the bottom line that just isn't being propped up by sales (yes, I know there are other revenue streams that the pro teams generate, and that it is "marketing")

I've always loved their innovation, which resulted in some particularly crap full sussers in the early days, but the 5 was an absolute game changer - especially given the simple design and advent of "free riding".

My quest for a unicorn Vitamin T is only spurred on by this!

 

[enigma]

i only heard a couple of hours ago, can only try and phone them on monday when everyone else will, got 6 in stock, hardtails and gravel onlky, gonna send them out the door atb what i paid for them.

i think this whole thing is the beginning, well the middle, of bikes not being sold in shops anymore, it'll all go direct to consumer, you want to ride it first? they'll have regular demo days around the country and you'll be told to go to them or order it blind, i think that will be how it goes with most brands.

Sadly I agree, no customer relationship, less staff.. its already common enough with various things, and brands such as Mercedes did away with franchise years ago and have there own centres.. very sad.
Thats a brand ive admired for years, and the only one ive been looking at for a new / newer bike so it potentially going is very sad.
I hope they find some solution that does more than buy the brand for abuse by a bigger entity.

 

[enigma]

‘Orange bikes ‘ coming to a Sports direct near you soon

Kidding …. But he does buy everything

Way too soon..! Please god no, the shit they peddle as Karrimor is an embaressment. ive got loads of nineties uk handmade Karrimor and still finding more to buy instead of all the crap modern stuff.

 

[jonnyboy666]

@enigma are you Jim?

 

[enigma]

@enigma are you Jim?

I am not, ive been called worse though! Does Jim have a real Karrimor obsession too? If so I imagine we are very alike!

 

[brocklanders023]

My quest for a unicorn Vitamin T is only spurred on by this!

It really should as they're lovely. My major retro bike regret was selling my mint 1993 Vitamin T.

 

[brocklanders023]

Possible good news, this is from STW.

Update: statement from Orange 8th January, 1pm:

In response to current speculation regarding the position of Orange Bikes and the recently filed Notice of Intention to appoint Administrators:

Orange Bikes and its associated companies are currently working with Specialist Business Rescue Advisory firm J9 Advisory, with a view to restructuring the businesses in order to provide a viable platform to service our customers in the best way possible, safeguarding jobs and ensuring the continuation and strength of the Orange Bikes business moving forwards.

Further details will be released as soon as possible.