Also Rapha's always had £140 jerseys in its range, so I'm not sure it's "cashing in" as such
Yes, expensive clothing company in expensive clothing range shocker...
However, there is a shocker (unless you already knew this yesterday with a cursory look at the Rapha site), they do a 'replica' and 'supporter' range of jerseys for £75 and £40 quid respectively, which for Rapha, is quite a lot less than their normal clothing.
I suspect this is to keep the fans and the team happy - not sure how the kit would compare to their usual items but they would be ignoring a massive sales opportunity and doing a bit of a PR own goal without it.
An interesting fact is that the new actual team kit is specifically tailored to each rider to such a tight tolerance that they have to use a special 'low-fat-spread' type substance to put the clothes on.
They call it 'margarine gains'.
I'll get me coat.