The area where brake pads contact this rim has a ceramic coating. Mavic uses a flame spray at high temperature to apply an aluminum and titanium oxide mixture. The ceramic powders are applied using a gun with an air-acetylene flame. The ceramic powders are carried in a stream of air toward the flame, through a central nozzle, within the head of the gun. As the ceramic powders contacts the flame, it becomes molten and is projected onto the rim's prepared sidewall surface.
The ceramic coating treatment improves the sidewall's friction with the brake pad because of its finely raised abrasive surface.