Re:
She implies cycle shoe should always hurt (yet work shoes may not)
Smart is hrd to define, my Shimano mtb shows are smart and stylish in my opinion.
Also when I first read it I assumed smart was meaning technically smart, giving some feedback to something, like a smart watch, smart TV I.e. a connected device.
She should find a target market for her interpretation of smart which i guess may be hitting Londons small wheeled brigade?