i must admit, i was looking at one a couple of weeks ago and there was just something about it that just wasn't right.
I almost feel dirty saying it but it (and most modern bikes) seemed to lack 'the X factor' that a lot of older bikes seem to have - a combination of character, looks, functionality - something that feels as though it has been thought through rather than a shiny frame with shiny parts bolted to it.
for the same money (about £1800 full bike or £500 frame only according to the website!!!) you could build a NOS laden retro that oozes charm and charisma and would perform just as well.
i'm not too keen on the current orange range, there is just something about them that makes them look a bit too much like a mass produced bike rather than a british firms stand against the big money foreign firms.