Campag lay offs.

[doctor-bond]

but the market demands change,

I’m not sure there is a market: it’s lots of different ones, which is why shops and manufacturers struggle- you can’t please everyone and have a ready customer base opening their wallets each year for the new. The places that are surviving/thriving are supporting a specific segment, and collaborating (eg Rivendell, Bluelug and Woodscyclery for hipster steel).

 

[bagpuss]

Ah yes but the US market has a big home grown market and I dare say tariffs will not help Campagnolo's situation.
Is the US components market home grown or import led .
Does Shimano manufacture in the US ,equally does Campagnolo?
European markets have been flooded with far eastern imports.
I don't see many Rivendells this side of the pond . So a future market perhaps is the UK. I don't think this would kill the UK's small number of remaining builders.

Here in the UK the Internet has destroyed many small bicycle retailers . A few cling on in the bespoke market.

 

[Woz]

It could be argued Campag is already entrenched in a (fastly shrinking?) niche market segment.

Pro-road racers and wanna be pro-road racers is pretty niche. The track stuff must be even more niche.

For their gravel excursion; how this can work out having limited MTB XC experience and scale is a bit beyond me.

Perhaps if they tap in the very very luxury non-competitive cycling market with something a bit special and better in tune with their history as some diversification it may help. May even be time to concentrate on different sectors altogether (unique industrial work etc.)?