Wow.. I had no idea ole Dave Price ran a bike business on the side - and that Formula One Cycles was his!!
Explains the Sauber Mercedes on the wall in the pics above; one of the teams he used to run) Perhaps most well-known for the McLaren F1 GTR racing exploits in the mid 90's.
en.wikipedia.org
The DPR GP2 team has strengthened its links with Direxiv and will now be known as DPR Direxiv. Team boss David Price says that the two parties are "looking at a long term partnership with Direxiv in international motorsport".
www.grandprix.com
Phenomenal archaeology on the bike and company too, in awe of those frames. Interesting comparing the build sheet with a massive range triple up front, but a short-cage mech; where in the photos it doesn't seem to be running the granny gear (funnily enough!) in the DH races, and at times only a single ring with chainguide, where a short-cage mech makes a lot of sense.