Rapha guff

The thread title had me thinking they were selling farts, which wouldn't surprise me. I think Rapha must have some marketing plan, they've produced a number of these uber expensive items, training log, kit bag etc. And can only assume it creates brand identity in some way. They have been remarkably successful in a short space of time in what should be a niche market.



ps I have some kit and its wonderful. :D
 
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