Re:
Apple brought prices down? Bollocks has it.
Google, Tesco and even Amazon have done more to bring tablet prices down for the masses with good quality thrown in.
Apple are still way way over priced, but your paying for their ecosystem.
Halfords can be useful for good bargains Clark's PTFE cable sets for 6 quid and 8sp cassettes trying to match CRC prices. BUT you have to use the online cluck and collect system, even better when you use days like the current 10% off.
Never go in the store and just buy. They are over prices then.