British industry!
Great when it happens when all participants are united in what they are doing you get a great blend of style, innovation, originality, quality and good old common sense
However I saw this new venture 'Rule Bikes'...
So a new UK Bike builder should be good... But no they are building bikes that look to me like knock offs of US beach cruisers
The branding is vomitouslly tacky, OTT and to be honest downright chavvy with the ubermodern font and overt use of 'British' as a brand element
Finally they appear to feature a chrome plated ash tray of letter rack or something on what I shall call the 'front fender'
Official site: http://www.rulebikes.com/
Will these guys succeed? I don't know... Apparently these things are made in Devon by ex-marines
Some third party blurb
http://www.bikebiz.com/news/read/rule-b ... hes/012809
I've seen one and the paintwork was rubbish. I fear the worst for these guys
Great when it happens when all participants are united in what they are doing you get a great blend of style, innovation, originality, quality and good old common sense
However I saw this new venture 'Rule Bikes'...
So a new UK Bike builder should be good... But no they are building bikes that look to me like knock offs of US beach cruisers
The branding is vomitouslly tacky, OTT and to be honest downright chavvy with the ubermodern font and overt use of 'British' as a brand element
Finally they appear to feature a chrome plated ash tray of letter rack or something on what I shall call the 'front fender'
Official site: http://www.rulebikes.com/
Will these guys succeed? I don't know... Apparently these things are made in Devon by ex-marines
Some third party blurb
http://www.bikebiz.com/news/read/rule-b ... hes/012809
I've seen one and the paintwork was rubbish. I fear the worst for these guys