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PostPosted: Sun Apr 19, 2009 8:59 pm 
MacModerator
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Joined: Fri Jul 14, 2006 8:59 pm
Posts: 20770
Location: Sol Kitts
The thread title had me thinking they were selling farts, which wouldn't surprise me. I think Rapha must have some marketing plan, they've produced a number of these uber expensive items, training log, kit bag etc. And can only assume it creates brand identity in some way. They have been remarkably successful in a short space of time in what should be a niche market.



ps I have some kit and its wonderful. :D


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PostPosted: Sun Apr 19, 2009 9:30 pm 
retrobike rider
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Joined: Mon Dec 31, 2007 1:53 pm
Posts: 1001
Location: Ross on Wye - next door to the Forest of Dean
ededwards wrote:
Secretsofthepeleton have it nailed.


And there was I thinking this was all serious stuff!


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PostPosted: Sun Apr 19, 2009 9:39 pm 
Old School Grand Master
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Joined: Sat May 20, 2006 2:56 pm
Posts: 4776
Location: No brakes? Way to commit soldier.
It is, as one poster on Bikeradar so eloquently puts it... 'bent' :lol:


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