note that Tour de France 4 stage winner Mark Cavendish not on list - bit of cycling overload I guess....
I don't think that the Tour de France has nearly as much impact on the average viewer as does the Olympics (unfortunately).
A lot of people see Mark Cavendish as "mouthy" and "petulant", and sometimes he does come across as being a bit like this. The trouble is that nowadays it's just not enough to be good at what you do best (and are paid to do), the expectation is that you present a more "groomed" media -friendly image - like Lewis Hamilton, for example.
There is an interview with Mark Cavendish (at his home in some obscure part of Britain) which is worth a read -
http://www.guardian.co.uk/sport/2008/no ... -de-france
Anyway, for what it's worth I think that he's a pretty sound guy - his whole family are.