Agree with Ed.
I wouldn't [or couldn't] spend that much money, but if you compare it to more mainstream mass-manufacturers' products / prices / hype it doesn't seem at all outrageous really.
I think Hope should be commended for using the skills available here, rather than outsourcing to cheaper labour areas - and then charging the same amount!
For me, what they're doing is completely the opposite to what, say, GT did with their reissue Xizang. They [GT] made the frame in Asia, where labour and manufacturing is cheaper, and then sold it here for the price of a hand made Ti frame from the USA - where labour and manufacturing costs are higher.
I'm not being at all jingoistic [or rather, I don't mean to be] but it is nice to see a UK made carbon frame instead of the usual jelly mold branded imports.
The way I understand it, they've sold well, so they've managed to spread / offset costs over increased production and a larger spectrum of future products. To actually come out in the open and reduce their selling price in such a public fashion is commendable.
Or, I'm just a happily naive fool!

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for the excellent making of ride the bicycle