Can't argue with that, but the bit that gets me about the Rampage is that the competitors aren't that keen on taking part. It's pressure from the sponsors that forces them and their mates to spend a week prior to the event digging trails in the desert and then pushing the boundaries/risking death in their chosen field. $100k in prize money sounds juicy but I bet that most who compete end up out of pocket when all is said and done. Oh, and if they f*** up their run they better have good insurance because the billionaire who owns Red Bull ain't paying for the helicopter ride to hospital.
Road racers know the risks and most would be happy to do it for free, but they also know the organisers have their best interests in mind. Check out Guy Martins crash at the UGP last year and you'll notice that a hedgerow was removed for the event and that allowed him to tumble into the field rather than being bounced off the hedge (or wrapped around it) and back into the path of bikes travelling at 120mph. The RBR in comparison is focusing on making it more dangerous in pursuit of sponsor exposure and You Tube hits and that's why I'm uneasy about the whole event, yet I still think racing m/cycles on public roads at over 200mph is one of the greatest sporting pursuits left in the world. Go figure...