Re:
I guess if you can't compete with the likes of MacAskill or Ashton find a gimmick.
It does tip a nod to the 'Boris' machines though, and that must be a good thing, a reflection of their undoubted popularity. They are very well used now, so the whole bike scheme seems to have been a success. Nice if people remembered the man who was really behind making London more bike friendly.
I used to miss London too, but I am rarely there now by choice. Would rather be twenty minutes from world class trails than two minutes from a hipster bike shop.