Also Rapha's always had £140 jerseys in its range, so I'm not sure it's "cashing in" as such
Yes, expensive clothing company in expensive clothing range shocker...
However, there is a shocker (unless you already knew this yesterday with a cursory look at the Rapha site), they do a 'replica' and 'supporter' range of jerseys for £75 and £40 quid respectively, which for Rapha, is quite a lot less than their normal clothing.
I suspect this is to keep the fans and the team happy - not sure how the kit would compare to their usual items but they would be ignoring a massive sales opportunity and doing a bit of a PR own goal without it.
40 quid for the "supporter" jersey compares pretty well with some of the club jerseys I've purchased in the past via the likes of Endura, especially given that Rapha prices are normally through the roof. Not that I'd ever buy any Rapha kit on principle as I find their whole image/marketing blurb a wee bit pretentious. Click here for an antidote: