Its been like this on and off since the mid 80's with the 'Team USA' road bike (Red, Black), it was a stunner, but you couldn't get quite the same frame here, let alone the bike. If you look at the current Militis (UK) and Militis 2 (US) they are very similar bikes but the little details on the US version just make it a very slightly nicer looking bike, which is quite annoying!. Probably nothing in it, performance wise.
Did I read this was pretty much the same with MTB's in the 90's? I wasn't that focussed on them back then, but I am sure I read here about all the Raleigh US models that people here craved?
And yes, they should send some of those bikes over here, they look good.
They even advertise the frames on the US site.
bought from Derby Cycles apparently.
edit2: But also sell similar e-bikes!