I'm a Skyride Local Leader. It was run by Sky/British cycling, a free course.
We lead rides in the local area for all ability levels. I also did the course to plan the routes that are advertised on the site.
The site is http://www.goskyride.com
The uptake has been quiet in our area, but it's the first year. When we get a good group it's been fun, my next led ride is on Sunday, a 20 mile ride on country roads. We ride slower than a club pace and always keep the group together, as fast as the slowest rider.
The Skyride city rides are fun too, we've done Bath this year and combined it with a weekend away for the Jubilee. The Blackpool one was great but their own council are running one this year instead of Skyride.