as for the think bike campaign ....norfolk cc is still doing it the last time i looked in the stores we had tonnes of stuff being prepped.as for the helmet thing ...i saw that interview and they pretty much cornered him on it and he had no choice but to give that reply at the time.in my classes no kid does the lesson with out a helmet..as an adult we have the freedom of choice...if we let kids have the same ...theyd be off playing in the road and staying up till 4 in the morning eating candyfloss.so we should make the choice for them .
oh and the wiggins shot with his son on the champs...fab picture ...the kids not going to get walloped as the road was closed at the time.
Thing is, in years gone by, we've had Darth, I mean David Prowse doing the green cross road thing, your-letter-was-only-the-start-of-it (<deity>-rest-his-soul-and-soles) doing the clunk click every trip thing, countless drink driving campaigns, and anti-speed things, why can't we have some real, thrusting, national impetus on drivers being more careful around, and giving more room to, cyclists.
If, over decades, drink driving, and speeding can be made (kind of) socially unacceptable - at least in polite, middle-class after dinner conversations, with a frigid-as-an-eskimo martini in hand, then why not for marginalising cyclists by vehicles?
Well I already know - there's idiots-for-pay like Clarkson, planting that seed of boorishness in the unthinking, and for the authorities there's no quick wins in stats / crimes, automation, or easy revenue to gather.
All the while, all we seemingly ever get is lecturing to the victims, and let's just forget why, eh...