Is SEO just a tarted up version of google adwords? It seems very expensive to me!
What other factors can you change to influence the ranking of a site, other than text in the website itself and search terms?
Is it a lot more complicated than I imagine it to be or are the IT crowd taking us for a ride!?!?
We are only a small company (There's four of us!), and the amounts these companies are asking seem a lot - a couple of hundred pounds a month, which is quite a dent into the company purse as you could imagine.
All comments welcome!!!
Think wikipedia as ever give a good synopsis on SEO (or Search Engine Optimisation) > http://en.wikipedia.org/wiki/Search_engine_optimization
. It is far more than 'a tarted up version of adwords'.
A few books around on the subject, might be worth picking one up and having a read to at least get a better overview on the subject if you plan of spending cold hard cash on getting someone in. I read this one
which whilst not as exciting as 'The Hunt for Red October' gives a good overview on the subject. One thing I did take from the book which holds true from my own experience is that search engines are geared to recognise good, solid, original content. SEO can help improve your ranking by presenting any content in an optimal way but ultimately there are no shortcuts.
Value is very subjective. If you think you might get a lot of extra business through people finding the site through search then perhaps it is worth considering.