i can answer that a bit as i have a set of these hubs.
i have 3 bikes with hope hubs, 2 of those pairs are hope pro2, brilliant hubs, no doubt about it, easy to service, look good, last well,
but, i wanted something different for my bike, "King!" i hear you say, well yeah, great hubs, available in an array of good colours, but god i hate the sound they make! that annoying freehub sound especially when setting the bike up on the stand, makes me want to be deaf!
also, with my build i wanted something english if possible, Royce was the obvious choice, i only intended to have the normal hubs, the polished silver alloy versions, i bought the racing gold ones because they are a beautiful bit of kit right the way through, from the CNC machining, to the polishing, Ti-nitriding, and the tolerance is i believe better than any other brand, also small touches like being able to grease the bearings with out stripping the hub, an ingenious old fashioned part of the design which i think is great, also, if like me you got the chance to buy them from Cliff himself, not only is he a good salesman of his product his passion for what he is doing shines through like the finish of his hubs.
there is also the individuality and poncy-ness of them aswel, i don't deny that, are they as much better as a fiesta against the ferrari? no, but if you can afford a ferrari you probably wouldn't buy the fiesta would you (for the record i think fiesta is not a fair analogy of the hope hubs but i just continued it)
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