taken from the IF Blog In several weeks we'll be formally launching the Deluxe Redux. It will be a limited release; only 36 units will be sold as complete bikes in one of three color combinations. They will still be individually built to order, but we are purposely defining this bicycle in a specific way.
I've been thinking about this project for some time now, and the concept was solidified after a conversation with Chris Chance earlier this year at the North American Handmade Bicycle Show in Sacramento. Chris has been away from the bicycle industry for over a decade, and we discussed the breadth of change during his absence; some of it good, and some of it overwhelming in it's complexity.
So, if, like me, you are yearning for the simple fun that mountain biking represented in its early days, then I think that you'll like the Deluxe Redux. It's purpose is to take the best of modern know how and blend it with the simplicity and not-so-serious aspects of mountain biking's early days.
We've enlisted a few partners to help us make this project happen, including some custom Chris King anodization and Fat City's segmented fork master Chris Igleheart. Here's a little teaser, from which you can gather where this is going.
Ride safe and hope to see you at the RAID Rockingham or the Rapha Cycle Club visit.
Cheers,
G
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