I mean they are the go to brand for many people.
In the UK yes - I am sure you are right.
But in mainland Europe Hope can be pretty invisible. In my part of Denmark, I've only ever seen some floating rotors on anyone other than my own bike - but no brakes, hubs, headsets or anything. Tune and KCNC have Hope's segment pretty sewn up (with bad stitching IMHO).
I'm currently selling it as a niche product, believe it or not. Just sold the first set of brakes yesterday (replacing a pair of seized Hayes Ryde) - and expect the guy to be blown away by them when he picks up the bike tomorrow. Nobody has really heard of Hope here though, TBH.
Completed: 94 Stumpjumper w. M733; ; 92 Dave Yates 731 ; 97 Parkpre Pro-Elite ; Pace RC200 F6 ; Pace RC300; 82 Gios Super Record ; 97-8 De Rosa Giro D´Italia; ; Banani SPX Track bike ; 89 Alan/Mavic Cross Bike ; 05 Focus Cross Team ; 90 Look MI-80 all-Mavic ; 12 Focus Izalco Team/custom build ; 11 Focus Thunder Custom build
Projects : , Brouwer all-Mavic
Stripped : Pace RC303
Gone : GT Karakoram
Stayed in the family: Kuota Kharma, 04 Stumpjumper FSR
Ceased to be : Dynatech MT3, killed by corroded seatstays.