My take is that it's too little, too late. The fixie thing went out the window when every Corporate Brand had to have their own fixie bike. 3 years from now, noone will be buying fixies any more.
Again, in Cities across the world they are still selling well. If you are in the right demographic, live in a City and are looking for a bike to get you to work/pootle round on sunny days/make a style statement you are not going to buy an expensive mountain bike or road bike as they are too specific and will not suit your requirements. The OTP 'fixie' generally has a freewheel and is provided with brakes, like the vast majority of Dutch town bikes etc.
London Fixed Gear and Single Speed forum has 10,000 members, it is massive in Tokyo, New York, San Francisco, it is not 'out of the window', itnis a very real and viable future for Urban cycling, it is sustainable - in both senses!
(nb. I do not ride a fixie, I have never ridden one, I am not likely to buy or build one, but I am passionate about Cycling)
Wrt to Pace as innovators - agreed, however they have only ever gone downhill (pun intended) in this respect since 1989 really, and especially since the DT Swiss thing.