Doesn't change the fact that that gold XTR groupset and these frames are going to be worth a bloody fortune in a few years.
Hasn't really been borne out by the polished 20th anniversary parts on the Cannondale badboy bike. Special road groupsets attract big money but not so MTB.
The bike is generic in that it is a standard carbon bike with no really unique style features anymore. BMC now produce a carbon triple triangle bike and in the same way as you can by a Pinarello 'replica' from the factory that makes the real thing you can also buy just about any bike frame from the factory through sites like Alibaba. The only difference between the real thing and the 'replica' is in the carbon weave.
Add to that the fact that this is only different to the normal frame in that it is gold in colour (something that is easily replicated) and it will probably only find a happy home with fanatical collectors like GM.
Carbon fibre has meant that frames are cheaper, easier and quicker to mass produce and no longer have the time or artisan workmanship that they used to (be that western or eastern produced frame).
Mass production and holding company ownership basically reduce the bike to a disposable fashion accessory, something that is good for a year and then replaced with the next plastic fantastic. Because of this I can't see any of the modern, mass produced carbon monocoque frames having the longevity of desirability of any traditionally made frame. It will still be the handmade steel, carbon alloy or titanium frames that will hold peoples fascination long after these generic bikes have been recycled into plastic bags