My impression is the GOD logo was used fairly late. Difficult to ascertain when it began to appear, I suspect when the SBDU at Ilkeston was closed. My SBDU did not have one - I've had it from new and I'm reluctant to put one on - they're often retro fitted.
My guess is the intention was to use it as a marketing tool across a wide range of frames and giving some kudos to the lesser models Raleigh was producing (as well as the Special Products produced with GOD still at Raleigh at this time.
Your frame does not appear in the SBDU brochure though - your frame is quite late (1987/88?), and I've not seen any other SBDU brochures, apart from mine - anywhere.
Not true. use of these decals was strictly controlled.
The GVO'D (GOD) decal was used on frames drawn by Gerald and includes these as he did the drawings for them. It usually went just under the tubing decal on the seat tube. Sometimes it went between the gear lever bosses on the down tube.
The SBDU decal went on frames made by SBDU, including frames made in Nottingham when SBDU was incorporated into the Leightweight department and ONLY used on made-to measure frames. It normally went on the chainstay.
I believe there's some truth in my comments about the GOD sticker, my SBDU frame never had one, and I've not seen them on original frames built at Ilkeston.
Therefore my conclusion would be that they were used after Ilkeston closed.
The metallic chainstay sticker is featured on my SBDU and is well known on genuine SBDU frames.
Back to the GOD sticker and my original comment; I've seen this sticker on some truly mediocre framesets - meaning framesets in just 531 maintubes, 501 maintubes etc; hence my comment about"marketing".
The comment about"frames drawn"by Gerald does little to change my opinion about"marketing", and the GOD sticker on these"mediocre"framesets diminishes the reputation of the SBDU.
Co-founder of a V-CC section, member South Eastern Road Club and owner of - 2005 Bianchi Reparto Corse (modern), 1985 Raleigh SBDU Pro Super, 1984 Raleigh LU Corsa, 1980 Allin Stan Butler Special, 1978 Ron Cooper, 2 x very early Roberts (late 60s/early 70s), 1975 Bill Philbrook tourer, 1966 Raleigh Superbe Roadster, 1964 Allin Stan Butler Special Belgique, 1951 Hobbs of Barbican S/C, 1950 Hobbs of Barbican S/C, 1947 Hetchins Super Special, 1908 Centaur Featherweight. 1988 Specialized Stumpjumper.