Jez that post is a little bit hard to understand
A brand get's its identity from the products it produces which in turn give a brand it's image. Image and 'coolness' however are relevant to the times in which we live.
By making a brand NOT COOL then how can any bikes that a Brand produced ever be classified COOL, makes nonsense.
I can give you some reasoning behind why I think GT are cool.
Triple Triangle - Gimmick? Perhaps. But an iconic trademark nonetheless. A GT HT is instantly recognisable (as long as it is a Triple Triangle
Full Suspension - RTS, LTS, STS. All three designs were cool and showed a boldness and ingenuity in design. Maybe flawed but as were a lot of other designs of the era.
Availability - both in numbers and price. These bikes were available to mere mortals, who although they could not maybe afford the top end models could still jump on the GT bandwagon and DREAM
Psyclone, Zaskar and Xizang - Steel, Aluminium and Titanium. All three are up there and were drooled over when they came out. Name me other manufacturers that have produced 3 such bikes in these 3 materials that were such massive commercial and competitive successes.
Paint Jobs, early GT's had paint schemes that were simply crazy but were bang on for the times and were very very cool. Left some of the other manufacturers looking a bit bland and 'not with it'
The old frames are still going strong and not as fragile as supposedly better made and more exclusive brands. It's still a common sight to see GT's from the early 90's being ridden
And as those in the know will tell you, any GT was faster as it had 'GT' on it
Now tell me why they aren't cool?