Microsoft analogy is not very good.
Shimano despite being in similar situlation marketshare-wise was alway a benchmark for quality and good function..
Well said that man!
The Micro$oft analogy crossed my mind, but they (despite having a similar level of ubiquity) don't have the parallel of a massive range of products at all price points
And besides which there is the somewhat insurmountable point: Their stuff doesn't work properly! So the analogy which maybe seems promising at face value gets nowhere
But as we're getting g33ky, let's kick it up several notches:
Microsoft got where they are today largely by luck - IBM wanted an O/S so they went to MS who bought a company with an OS
Seattle Computing Products was their name and the OS was called QDOS - Quick and Dirty Operating System. Sounds like Microsoft's methodology to this day
IBM signed a non exclusive deal with MS. Which was a 'so what' move as the OS only ran on IBMs and licensed compatibles
meanwhile, elsewhere Compaq hatched an amazing plan... They reverse engineered the IBM BIOS in a legal way
It's called the clean room approach. Two independent teams of engineers went to work
One team took apart the IBM BIOS and figured out what it did - and wrote a spec sheet
From which the other team wrote a new BIOS. Therefore no IBM code at all, they hadn't even seen it, not one line of code...
All of a sudden everyone can make IBM PC compatibles, Compaq, Dell, Gateway, Packard Bell and all the rest of them
And who should be waiting with an OS for this new exploded market? The computing equivalent of MacDonald's, that's who
All of a sudden non exclusivity is a gold mine
The rest really is history
That has nothing to do with Shimano's path. They have innovated and contributed to the improved operation of the bicycle as a form of transport
XT even looks cool, many think XTR looks cool, both work awesomely well, that's cool
And how cool is it that you can buy a bike with low grade Shimano on it and it will work enough to get to work and back for years? And if you are so minded you could upgrade that to the top line components? that's cool
If it weren't for Shimano there would be all sorts of compatibility issues with components but as it is even the bespoke stuff will fit cos they need a market... That's cool
Also as a bonus g33k out: Apple folklore has it that they had the first windowing OS, this is also BS
They even tried a couple of lawsuits on this basis
But the truth is Xerox had a team that wrote the first windowing OS at the Palo Alto Research Centre known as PARC
I'll shut up now
Getting into whether Apple are cool is a can of worms
I'm writing this on a Linux machine...
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