Interesting, just found this on a web site called velobase.com
Started out as a competitor of Brooks and other leather saddles, this English brand was eventually bought out by Brooks - Sturmey Archer - Raleigh group where it become a second line of saddles below the flagship Brooks name.
The leather on mine is very hard also. It had been stored in a garage for god knows how many years. Any ideas on how to soften it up a bit? I think it needs something a bit more aggressive than the car care products I have tried.